Category Archives: Contacting Companies

You Can’t Give Something And Then Take it Back Part III

Here’s an update with regard to the FreshDirect coupon situation. For those of you who haven’t been following this saga click here and then here for the complete back story.

Tracy, a customer service representative from FreshDirect, called me to follow up on my emails to FreshDirect.
She apologized that the mass email had been sent out by mistake to several customers. She said that I would most certainly receive the original coupon which would entitled me to the $20 free food and the free garlic lime rotisserie chicken.
I thanked her kindly. She also said that she would forward on an email that I composed to the CEO of FreshDirect.
Here is what I said:
Dear Mr. Braddock,

I have been a loyal customer of FreshDirect for over five years now. Recently I received a series of emails in which your company first offered a generous coupon and then quickly rescinded the offer.I was extremely put off by this communication, and contacted customer service to let them know how I felt.
Please see my blog posts regarding this matter here:

http://www.oldschoolnewschoolmom.com/2010/01/you-cant-give-something-and-then-take.html
http://www.oldschoolnewschoolmom.com/2010/01/you-cant-give-something-and-then-take_28.html

The second email I received was problematic. Karen, the head of customer service, told me that if I spent over $300, I would be entitled to the aforementioned coupon.

Karen is wrong. You offered me (and potentially hundreds of other customers) the coupon in the first place, and then your company realized it made a mistake and rescinded the offer. That is not my problem. Your customers should not have to pay for your corporate error. And offering free delivery as an apology is not a good solution. You should let customers have the original coupon you sent.

It is bad business to present an offer to customers and then revoke this same offer.

My blog has a steady following and receives over 2000/visitors per month. My readers are anxious to know what you will do with regard to this situation.

I look forward to hearing from you and resolving this matter.

Sincerely,

Sarah Fader
Blogger

www.oldschoolnewschoolmom.com


You Can’t Give Something and Then Take it Back Part II

Those of you who have been following my blog know that I wrote to FreshDirect.com when they rudely rescinded an offer for $20 worth of free food and a free rotisserie chicken. See previous post here.

Well, it looks like I may get my free chicken after all! However, their justification for the email error still strikes me as bizarre. Take a look at their response:

Dear Sarah Fader,

<p style="color: rgb(51, 204, 255);"><span style=";font-family:Arial;font-size:100%;"  ><span style=";font-family:Arial;" >I definitely understand your frustration.  You are a valued customer, so I am going to specifically add your account to this deal, and if you’<span>ve</span> spent $300 in January, you will receive an e-mail from us with the $20 discount code during the first week of February.  </span></span></p>    <p style="color: rgb(51, 204, 255);"><span style=";font-family:Arial;font-size:100%;"  ><span style=";font-family:Arial;" > I’d also like to address the concern of why this offer was sent to some customers and not all.  The e-mail was intended to be a test offer for a very small audience of less frequent shoppers, but the email was sent to a large group by accident.  Though we are truly grateful for the loyalty of customers like you, we simply can’t afford to extend this offer to all our customers.  </span></span></p>    <p style="color: rgb(51, 204, 255);"><span style=";font-family:Arial;font-size:100%;"  ><span style=";font-family:Arial;" >In addition, I want to confirm that the promotion code you received for waiving the delivery fee on your next order (or adding an extra week to your Delivery Pass) will also work for you. Simply enter code <b><span style="font-weight: bold;"><span>FREEDEL</span>74</span></b> when you checkout before February 15.</span></span></p>    <p style="color: rgb(51, 204, 255);"><span style=";font-family:Arial;font-size:100%;"  ><span style=";font-family:Arial;" >Again, I am sorry for the confusion and frustration this error caused.  Thank you for your understanding.</span></span></p>    <p style="color: rgb(51, 204, 255);"><span style=";font-family:Arial;font-size:100%;"  ><span style=";font-family:Arial;" >Best wishes,</span></span></p>    <p style="color: rgb(51, 204, 255);"><span style=";font-family:Arial;font-size:100%;"  ><span style=";font-family:Arial;" >Karen C.<br />Director, Customer Service Group<br /><a href="http://freshdirect.chtah.com/a/hBLV5vkB7S$bRB7q598AAAAAA9E/home" title="http://freshdirect.chtah.com/a/hBLV5vkB7S$bRB7q598AAAAAA9E/home" target="_blank"><span>FreshDirect</span></a></span></span></p><div>